Marketing & National Training

Busy Bookkeeping retains as its major focus the provision of high standard, cost effective, professional bookkeeping services to accountants and their clients.

Busy Bookkeeping franchisees fill the role for small and medium businesses that financial accountants play in big business. They help clients to provide their public practice accountant with accurate up-to-the-minute financial data that simplifies the Accountants tasks of giving business and financial advice and managing the clients taxation requirements.

Each Busy Bookkeeping franchise has its own designated territory within which franchisees can market and promote their services.

Professional development programs and workshops are provided to set and improve the standard of bookkeeping services delivered by the Busy Bookkeeping network. Regular "cell" meetings of franchisees are also encouraged and facilitated at which a number of franchisees from particular regions meet to discuss areas of common interest related to business development and joint marketing initiatives.

The greatest strength of Busy Bookkeeping lies in the professional quality of its members and their willingness to share the experience, which they bring to the group.

The importance of this is emphasised by the care taken in selecting new franchisees. Any new member of the Busy Bookkeeping team needs to be either a formally qualified accountant or a bookkeeper of considerable experience.

The Marketing and National Training Office supports and encourages these ideals, and provides : -

A National standard of training ensuring new Franchisees are appropriately trained in the use of the most popular accounting softwares by Certified Trainers.
A centre of excellence in marketing and promotional materials & techniques
An induction incubator for new franchisees
Coaching and training centre for business development, marketing and customer service.
Training in how to use the Franchise Operations Manual to best benefit.
Intensive monitoring, liaison and support during the development period plus ongoing assistance to achieve business plans.
An advertising campaign coordinator for shell adverts, proofs, costings and booking centre for advertisements.
Management and administration of coordinated marketing campaigns on behalf of franchisees.
Local newspaper editorial support provider.
Coordinator of ongoing business development activities to win work for franchisees – targeting multi-site and single-site businesses requiring systematic financial reporting.
Management of both Brand Awareness and business development advertising.
Assistance with structuring targeted Marketing campaigns to promote Busy Bookkeeping Services.
Assistance and guidance to franchisees with compiling regional promotional activities.
Practical resource materials

The Marketing and National Training management members are qualified accountants of substantial experience in running a Bookkeeping Franchise operation.

Marketing and National Training Contact Details :
Ph: 1300 650 448 Email: